We’re all familiar with makeup artist- and celebrity-owned beauty brands—after all, one seems to launch every few months. But the story with makeup artist Bobbi Brown isn’t as simple as a high-profile talent venturing into entrepreneurship and ever-lasting success. The makeup mogul that put brown lipstick on the map in the 1990’s began her namesake company—later acquired by Estée Lauder—in 1991 and stayed at the helm until 2016. As of 2020 she’d rode out the 25-year non-compete agreement and was free to begin her next venture: Jones Road Beauty.